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About Us

The ICE POINT sports chain is a leader in the field of ski equipment and sportswear for over 15 years.

The unique selection of brands places the stores in the high price range. ICE POINT sport trade centers are official representatives for Bulgaria of the German luxury brand BOGNER, as well as the Austrian leader SPORTALM. Only in the ICE POINT sports chain one can choose from the highest quality fabrics combined with the latest fashion trends in sports and ski clothing.

For twenty years we have been present on the Bulgarian market in the retail trade of sporting goods and ski equipment, we know the demand, supply, fabrics, comfort, so we had and have the courage to offer the best! The brands we represent are world leaders. The privilege of being dressed on the track in BOGNER, SPORTALM is not just a matter of opportunity, it is an investment in your own comfort, an investment in safety and last but not least, a way to express yourself!

In our stores in Sofia and the country you will find the best for winter sports and leisure, competent advice on products that meet your needs, perfect quality and variety, enjoy it!

Snow Fashion Ltd.
Sofia, 69 Cherni Vrah Blvd.
AP: Ana Konova